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Fastclick (part Of Cj Affiliate)

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This script implements the Publisher Common ID (PubCID) framework, providing functionality for websites to create and manage a consistent, privacy-centric identifier for their users. PubCID is an open-source, cookie-based identifier designed as an alternative to third-party cookies, facilitating audience recognition and measurement across various advertising platforms. Upon execution, the script verifies the presence of an existing PubCID in the user's browser, generates a new one if none is found, and manages its lifecycle and renewal. This ID is stored in a first-party cookie, linking a user's browser to an anonymized identifier across a publisher's domain. The standardized PubCID can then be leveraged by integrated ad tech vendors for purposes like targeted advertising, frequency capping, and campaign attribution, while aiming to enhance transparency and user privacy.

Capabilities

The PubCID script empowers publishers to establish a persistent, pseudonymized identifier for visitors on their digital properties. This identifier enables more precise audience segmentation and personalized ad delivery by various ad tech partners, thereby improving advertising relevance and campaign performance. It addresses the evolving privacy landscape by offering a standardized, transparent method for user identification that reduces reliance on traditional third-party tracking cookies, aligning with industry shifts towards enhanced user privacy controls. It allows advertisers and publishers to maintain effective advertising strategies while respecting user privacy through pseudonymization.

  • User identification
  • Privacy-centric advertising
  • First-party cookie management
  • Audience segmentation
  • Ad targeting
  • Cookie alternative
  • Open-source standard

Digital Footprint

Known Cookies

_pubcid
Stores a pseudonymized user identifier for cross-site audience segmentation and personalized advertising within the PubCID framework. • 1 year

Endpoints

  • secure.cdn.fastclick.net

Security Incidents & Vulnerabilities

No known historical CVEs or supply chain attacks found for these specific resources.