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Id5

AdvertisingMarketingOfficial Site

This script, `esp.js` from ID5, is part of an identity resolution solution designed for the digital advertising ecosystem. It operates by generating and managing a pseudonymous, encrypted identifier (the ID5 ID) for individual users across websites. This ID helps publishers and advertisers recognize users without relying on traditional third-party cookies, especially crucial in privacy-centric browsers or cookieless environments. The script integrates into the publisher's site, enabling the creation and retrieval of these universal IDs, which are then used by demand-side platforms (DSPs) and supply-side platforms (SSPs) to improve targeting, frequency capping, and measurement of advertising campaigns. It enhances the ability of advertisers to reach relevant audiences and for publishers to monetize their content more effectively, all while incorporating privacy controls for users.

Capabilities

The ID5 script's primary function is to establish and manage a shared, privacy-centric identifier across the open web. This allows for improved audience matching and addressability, leading to more relevant advertising and better monetization for publishers. It supports cookieless identification methods, ensuring continuity for ad operations as third-party cookies phase out. Key features include the creation of a persistent, encrypted ID, integration with various ad tech platforms for seamless data exchange, and built-in privacy controls to comply with regulations like GDPR and CCPA. It helps overcome identity fragmentation challenges and boosts programmatic advertising efficiency.

  • Universal ID
  • Cookieless Identification
  • Audience Addressability
  • Privacy-Compliant Identity
  • Ad Monetization
  • Programmatic Advertising
  • Identity Resolution
  • Header Bidding Integration

Digital Footprint

Known Cookies

id5id
Stores a unique, pseudonymous identifier for the user to enable consistent audience addressability and measurement across websites. • 1 year

Endpoints

  • id5-sync.com
  • cdn.id5-sync.com

Security Incidents & Vulnerabilities

No known historical CVEs or supply chain attacks found for these specific resources.