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Microsoft

Heatmaps & Session ReplayAnalyticsOfficial Site

Microsoft Clarity is a free, open-source behavioral analytics tool provided by Microsoft that captures and analyzes user interactions on a website. It does this by recording user sessions, generating heatmaps (click, scroll, and area maps), and providing insights into user behavior such as rage clicks, dead clicks, and JavaScript errors. When integrated into a website, clarity.js collects data on how users navigate, interact with content, and experience the site. This data is then aggregated and presented in an easy-to-understand dashboard, allowing website owners to identify usability issues, optimize user experience, and improve conversion rates. The script operates asynchronously, aiming to have minimal impact on website performance.

Capabilities

Microsoft Clarity offers key features designed to give website owners a deep understanding of user behavior. Its core functionalities include session recordings, which allow for a video-like replay of individual user sessions to observe their journey, clicks, scrolls, and navigation paths. It also provides various types of heatmaps, such as click maps (showing where users click), scroll maps (indicating how far down users scroll), and area maps (highlighting engagement with specific content blocks). Additionally, Clarity identifies specific behavioral patterns like 'rage clicks' (repeated clicks on the same area, often indicating frustration) and 'dead clicks' (clicks on non-interactive elements, suggesting confusion). It also tracks JavaScript errors encountered by users. These features collectively help in diagnosing design flaws, content gaps, and technical issues, enabling data-driven decisions to enhance website usability and overall user experience.

  • Session Recordings
  • Heatmaps
  • User Behavior Analytics
  • Rage Clicks
  • Dead Clicks
  • JavaScript Errors
  • Scroll Maps
  • Click Maps
  • Area Maps
  • Instant Replays
  • Website Optimization

Digital Footprint

Known Cookies

_clck
Persists the Clarity User ID and settings for the user. • 1 year
_clsk
Used to store a session ID for a single browsing session. • 1 day
CLID
Identifies a Clarity user across sessions and devices. • 1 year
_uetvid
Microsoft Universal Event Tracking (UET) cookie, used for tracking visitors across websites and for retargeting purposes. • 16 days
_uetvid_exp
Stores the expiration time for the _uetvid cookie. • Session
_clreq
Tracks the request count within a user's session. • Session
_clarity_bad_script
Indicates if the Clarity script failed to load previously, used for internal debugging and reporting. • 30 minutes
_clrx
Records user consent and re-entry counts for a specific Clarity project. • 1 year
_cluid
Stores a unique user identifier for Clarity tracking. • 1 year
_clarity_bad_event
Stores information about bad events if any occur during a session. • Session

Endpoints

  • www.clarity.ms
  • c.clarity.ms
  • clarity.ms
  • t.clarity.ms
  • ingest.clarity.ms
  • settings.clarity.ms

Security Incidents & Vulnerabilities

No known historical CVEs or supply chain attacks found for these specific resources.