Microsoft
Microsoft Clarity is a free, open-source behavioral analytics tool provided by Microsoft that captures and analyzes user interactions on a website. It does this by recording user sessions, generating heatmaps (click, scroll, and area maps), and providing insights into user behavior such as rage clicks, dead clicks, and JavaScript errors. When integrated into a website, clarity.js collects data on how users navigate, interact with content, and experience the site. This data is then aggregated and presented in an easy-to-understand dashboard, allowing website owners to identify usability issues, optimize user experience, and improve conversion rates. The script operates asynchronously, aiming to have minimal impact on website performance.