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Microsoft Bing

AdvertisingMarketingOfficial Site

This script, known as the Bing UET tag, is deployed on websites to monitor user behavior and measure the effectiveness of Microsoft Advertising campaigns. It collects data on page views, clicks, conversions (such as purchases or sign-ups), and other user interactions. This information is then used to optimize ad targeting, build retargeting audiences, and provide performance analytics to advertisers on the Bing Ads platform. When loaded, the script typically sets cookies in the user's browser to identify unique users, track sessions, and attribute conversions back to specific ad campaigns. It sends collected data to Bing's servers to enable comprehensive reporting and campaign management.

Capabilities

The Bing UET tag offers crucial functionalities for advertisers, allowing them to precisely track conversion events on their website, attribute these conversions to specific Bing ad campaigns, and measure their return on investment. It also enables the creation of custom audiences for retargeting, meaning advertisers can re-engage users who have previously interacted with their website. Furthermore, the data collected helps in optimizing ad spend by providing insights into which keywords and campaigns are most effective, thereby improving overall campaign performance and user engagement.

  • Conversion Tracking
  • Ad Attribution
  • Retargeting
  • Audience Segmentation
  • Campaign Optimization
  • Performance Analytics

Digital Footprint

Known Cookies

_uetms
Used by Microsoft Bing Ads to store and track unique user IDs for analytics and advertising purposes. • 13 months
_uetsid
Used by Microsoft Bing Ads to identify unique user sessions for analytics and advertising purposes. • 30 minutes
_uetvid
Used by Microsoft Bing Ads to track the duration of a user's visit and distinguish between first-time and returning visitors. • 13 months

Endpoints

  • bat.bing.com
  • flex.msn.com

Security Incidents & Vulnerabilities

No known historical CVEs or supply chain attacks found for these specific resources.