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Tiktok

AdvertisingMarketingOfficial Site

The TikTok Pixel is a piece of code placed on a website that allows advertisers to track user behavior and measure the effectiveness of their TikTok ad campaigns. It collects data on various events, such as page views, button clicks, form submissions, and purchases, associating them with TikTok user IDs where possible. This data is then sent back to TikTok's servers, enabling advertisers to optimize their ad delivery, build custom audiences for retargeting, and attribute conversions to specific ad campaigns. The script typically sets cookies in the user's browser to store identifiers and track sessions. This allows for cross-session and cross-device tracking to create a more complete picture of the user's journey.

Capabilities

The TikTok Pixel enables comprehensive tracking of user actions on a website, providing valuable insights into ad campaign performance. It allows advertisers to measure conversions, optimize ad spending by targeting users more effectively, and build custom audiences for retargeting campaigns on TikTok. By understanding user behavior, businesses can refine their marketing strategies, improve return on ad spend, and personalize user experiences on the TikTok platform. It solves the problem of attributing website actions to TikTok ad impressions and clicks, facilitating data-driven marketing decisions.

  • User identification
  • Event tracking
  • Conversion tracking
  • Retargeting
  • Audience building
  • Campaign optimization
  • Data analytics

Digital Footprint

Known Cookies

_ttp
Used by TikTok to store and track a user's browser ID for advertising and analytics purposes. • 13 months
_tt_enable_cookie
Indicates whether cookies are enabled for TikTok's tracking functionality. • 1 year
_ti_sessionId
Used for session tracking by TikTok pixel. • 30 minutes
_tt_session_*
Used by TikTok to track user session activities for analytics and advertising. • Session

Endpoints

  • analytics.tiktok.com
  • ads.tiktok.com

Security Incidents & Vulnerabilities

No known historical CVEs or supply chain attacks found for these specific resources.