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Sendrolling

AdRoll

Retargeting
Good
v36991472
A library for collecting user data to power retargeting, advertising, and personalization campaigns.
Updated 10/31/2026
https://s.adroll.com/j/sendrolling.js
Overall Score
92

Recorded Observations

367

For this resource version

File Size

5.96 KB

Download size

Load Time

107.44ms

Network latency

Execution Time

0.00ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100v3699Normalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

v36991472Latest
Span: 118 days
Score: 85
Size: 5.96 KB

Exposure & Risks

Security Score

Overall Security85 / 100
Security RatingGood

Risk Assessment

Critical Risks0
Total Observations0

Security Rating

Good
No significant behavioral concerns were detected in the available observations.

Behavioral Concerns

No Known Security Risks

Our telemetry scan did not detect any immediate behavioral security risks for this resource.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

__adroll_fpc2 years
Used for first-party tracking and user identification for retargeting purposes.
adroll_*Varies
Various other AdRoll cookies used for tracking, session management, and ad serving.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

No special browser permissions required.

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size5.96 KB
Load Time107.44ms

Runtime Performance

Execution Time0.00ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

__adroll_idem0

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

No API access detected

Technical Details

Compressed
Yes
CDN Delivery
No
Recorded Observations
367
Is Mirror
No
Network Requests
0
Resource Hash
369914727321f02060e9ac1bc547d0442645c0559dc9456e2d0bb6b0f002b0da

AI Insights & Alternatives

Description

A comprehensive overview of this resource

This script is a core component of AdRoll's advertising and marketing platform. It is deployed on websites to collect user browsing behavior, such as page views, product interactions, and conversion events. The primary purpose of this data collection is to build audience segments for targeted advertising and retargeting efforts across various ad networks and platforms. The script operates client-side, executing within the user's browser to capture real-time interactions. It typically sends this behavioral data back to AdRoll's servers for processing and analysis. To maintain user identity across different sessions and websites, it often leverages cookies, enabling consistent personalized ad delivery and accurate attribution for marketing campaigns.

Key Features

Core functionalities and capabilities of this resource

  • Retargeting
  • Targeted Advertising
  • User Tracking
  • Audience Segmentation
  • Conversion Tracking
  • Personalized Ads

Alternatives

Similar libraries you might consider

Documentation & Resources

Official Documentation