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Ufs Web Display

Google

Advertising
flagged Exposure
v675ee3c8
A script for measuring the viewability of advertisements and other content on web pages to ensure they meet viewability standards for publishers and advertisers.
10M+ sites
Updated 7/14/2026
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/m202607080101/ufs_web_display.js
Exposure Score
64

Popularity

92%

Usage across websites

File Size

73.34 KB

Download size

Load Time

15.31ms

Network latency

Execution Time

0.00ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100v675eNormalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

v675ee3c8Latest
Span: 5 days
Score: 44
Size: 73.34 KB

Exposure & Risks

Security Score

Overall Security44 / 100
Exposure Levelflagged

Risk Assessment

Critical Risks1
Total Observations5

Exposure Status

Flagged
Significant behavioral concerns detected, immediate attention recommended.

Behavioral Concerns

Long Script Execution Time

Detects unusually long script execution times, which could indicate resource abuse (e.g., cryptomining) or a stalled script.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

NID6 months
Used by Google to remember your preferences and other information, for example, your preferred language, how many search results you wish to have shown per page, and whether or not you wish to have Google's SafeSearch filter turned on.
IDE1 year
Used by Google DoubleClick to register and report the user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and presenting targeted ads to the user.
__gads13 months
Used by Google AdSense to store user preferences and track ad views.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

user profileelement query

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size73.34 KB
Load Time15.31ms

Runtime Performance

Execution Time0.00ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

jspbGetTypeName__google_lidar_osdlfm__google_lidar_adblocks_count___google_lidar_radf_google_tag_data

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

navigator.userAgentMutationObserver

Technical Details

Compressed
Yes
CDN Delivery
Yes
Total Views
13
Is Mirror
No
Network Requests
0
Resource Hash
675ee3c8d208589350e6a910013a4b850c8416b3a8e471f9420d31354b623fc5

AI Insights & Alternatives

Description

A comprehensive overview of this resource

This script, part of Google's Active View technology, is deployed to monitor and report on the viewability of advertisements and other web content. It operates in the browser by tracking various metrics such as whether an ad unit is displayed on the user's screen, the percentage of the ad that is visible, and the duration for which it remains visible. This data is crucial for advertisers to ensure their ads are seen by users and for publishers to optimize ad placement and revenue. It helps combat ad fraud and provides valuable insights into ad performance, contributing to a more transparent and effective digital advertising ecosystem. The script typically initiates data collection after an ad or content element is loaded and tracks its position relative to the viewport. It also considers factors like browser tabs being active or minimized to accurately report on actual user exposure to the content. This information is then sent back to Google's servers for aggregation and reporting to the relevant AdSense or Ad Manager accounts.

Key Features

Core functionalities and capabilities of this resource

  • Ad viewability measurement
  • Impression tracking
  • Ad performance analytics
  • Fraud prevention
  • Content visibility reporting
  • Publisher revenue optimization

Alternatives

Similar libraries you might consider

Documentation & Resources

Official Documentation