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Pubcid.Min

FastClick (part of CJ Affiliate)

Advertising
Good
v45bc6978
A JavaScript library for publishers to generate and manage a Publisher Common ID (PubCID) for cross-site user identification in digital advertising.
Updated 10/30/2026
https://secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js
Overall Score
92

Recorded Observations

475

For this resource version

File Size

21.48 KB

Download size

Load Time

29.45ms

Network latency

Execution Time

96.55ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100v45bcv06e2Normalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

v06e22af8Latest
Span: 3 days
Score: 79
Size: 21.48 KB
v45bc6978
Span: 111 days
Score: 85
Size: 21.48 KB

Exposure & Risks

Security Score

Overall Security85 / 100
Security RatingGood

Risk Assessment

Critical Risks0
Total Observations0

Security Rating

Good
No significant behavioral concerns were detected in the available observations.

Behavioral Concerns

No Known Security Risks

Our telemetry scan did not detect any immediate behavioral security risks for this resource.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

_pubcid1 year
Stores a pseudonymized user identifier for cross-site audience segmentation and personalized advertising within the PubCID framework.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

user profilestorage

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size21.48 KB
Load Time29.45ms

Runtime Performance

Execution Time96.55ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

PublisherCommonId

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

localStorage.loglevel.getlocalStorage.loglevel.setnavigator.userAgentlocalStorage.setItemlocalStorage.removeItemdocument.cookie.getlocalStorage.getItem

Technical Details

Compressed
Yes
CDN Delivery
No
Recorded Observations
475
Is Mirror
No
Network Requests
0
Resource Hash
45bc6978e281a938d9485dcbf0859159b24e2f7c9b8b0fafc120b9606e0ea8b1

AI Insights & Alternatives

Description

A comprehensive overview of this resource

This script implements the Publisher Common ID (PubCID) framework, providing functionality for websites to create and manage a consistent, privacy-centric identifier for their users. PubCID is an open-source, cookie-based identifier designed as an alternative to third-party cookies, facilitating audience recognition and measurement across various advertising platforms. Upon execution, the script verifies the presence of an existing PubCID in the user's browser, generates a new one if none is found, and manages its lifecycle and renewal. This ID is stored in a first-party cookie, linking a user's browser to an anonymized identifier across a publisher's domain. The standardized PubCID can then be leveraged by integrated ad tech vendors for purposes like targeted advertising, frequency capping, and campaign attribution, while aiming to enhance transparency and user privacy.

Key Features

Core functionalities and capabilities of this resource

  • User identification
  • Privacy-centric advertising
  • First-party cookie management
  • Audience segmentation
  • Ad targeting
  • Cookie alternative
  • Open-source standard

Documentation & Resources

Official Documentation