CellWall Logo

Pubads Impl

Google

Advertising
Needs review
v7282358d
A JavaScript library that enables publishers to display and manage advertisements from Google Ad Manager (formerly DoubleClick for Publishers) on their websites.
Updated 11/1/2026
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202610260101/pubads_impl.js?cb=122881851
Overall Score
89

Recorded Observations

31

For this resource version

File Size

213.86 KB

Download size

Load Time

9.14ms

Network latency

Execution Time

398.20ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100v7282Normalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

v7282358dLatest
Span: 7 days
Score: 79
Size: 213.86 KB

Exposure & Risks

Security Score

Overall Security79 / 100
Security RatingNeeds review

Risk Assessment

Critical Risks0
Total Observations1

Security Rating

Needs review
Behavioral concerns detected; review and mitigation are advised.

Behavioral Concerns

No Known Security Risks

Our telemetry scan did not detect any immediate behavioral security risks for this resource.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

IDE1 year
Used by Google DoubleClick to register and report the user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and presenting targeted ads to the user.
DSID10 minutes
Used by Google to identify a logged-in user on Google sites and to customize ads based on user preferences.
NID6 months
Used by Google to store user preferences and other information, specifically for ad personalization.
ANID10 years
Used to recall user's preferences and display personalized ads.
RUL1 year
Used for remarketing purposes across Google's advertising network.
test_cookie15 minutes
Used to check if the user's browser supports cookies.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

user profilestoragenetwork

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size213.86 KB
Load Time9.14ms

Runtime Performance

Execution Time398.20ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

google_measure_js_timinglazy_cb_zlwm7v0r8zllazy_cb_57gmvcg2seqlazy_cb_n036jbssuqlazy_cb_c5av6gyp2oilazy_cb_zsyuqagd6gflazy_cb_qbyxw2okszqlazy_cb_0stxzsyua59mlazy_cb_55d2o5y2dzllazy_cb_9wnytuopxg64lazy_cb_cj3vd4sf3m7lazy_cb_6o8fzm46wb6lazy_cb_3m2e7ja6ienlazy_cb_1epx6pkxpuylazy_cb_9kpf4v7lbu4lazy_cb_9s1oeln45gllazy_cb_vkycakkikhmlazy_cb_iafdverfkzglazy_cb_rujwdze9cmlazy_cb_m5u80vpavejlazy_cb_cvobwukjyiulazy_cb_o1qby6geuk9lazy_cb_u0pqjhjqfeplazy_cb_6us5znj2hiolazy_cb_umu5w9r7yblazy_cb_buy4fgsl48f

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

navigator.userAgentscreen.widthscreen.heightlocalStorage.key.getlocalStorage.then.getdocument.cookie.getlocalStorage.removeItemwindow.devicePixelRationavigator.deviceMemorylocalStorage.length.getXMLHttpRequestXMLHttpRequest.openXMLHttpRequest.sendlocalStorage.getItemlocalStorage.setItem

Technical Details

Compressed
Yes
CDN Delivery
No
Recorded Observations
31
Is Mirror
No
Network Requests
0
Resource Hash
7282358dbaadc651b3339d34cbde7bbf2e755739db7af46e23311eacef44cd5d

AI Insights & Alternatives

Description

A comprehensive overview of this resource

Google Publisher Tag (GPT) is a JavaScript library provided by Google Ad Manager that allows web publishers to define ad slots on their pages and request ads from Google Ad Manager. It dynamically builds ad requests, handles ad rendering, and integrates with Google's ad serving infrastructure. The script ensures that ads are loaded asynchronously, improving page load performance, and supports advanced features like responsive ads, targeting, and frequency capping. When the script executes, it communicates with Google's ad servers to fetch relevant ad creatives based on defined targeting criteria (e.g., user demographics, page content, device type) and renders them within the designated ad slots on the webpage. It is a critical component for publishers monetizing their content through Google's advertising ecosystem. GPT loads ads in an iframe for security and isolation, preventing ads from interfering with the main page content. It manages ad inventory, ensuring proper ad rotation and delivery according to publisher and advertiser settings. It also collects data related to ad impressions and clicks, which is used for reporting and billing within Google Ad Manager. The script is designed to be highly flexible, allowing publishers to implement complex ad layouts and behaviors.

Key Features

Core functionalities and capabilities of this resource

  • Ad management
  • Ad serving
  • Ad targeting
  • Responsive ads
  • Asynchronous loading
  • Frequency capping
  • Programmatic advertising
  • Real-time bidding (RTB)

Alternatives

Similar libraries you might consider

Documentation & Resources

Official Documentation