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Esp

ID5

Advertising
Needs review
va54e64c7
A service that creates a universal, privacy-compliant identifier for users to facilitate audience addressability and measurement in online advertising, particularly in environments with restrictions on third-party cookies.
Updated 10/31/2026
https://cdn.id5-sync.com/api/1.0/esp.js
Overall Score
89

Recorded Observations

17

For this resource version

File Size

118.27 KB

Download size

Load Time

24.37ms

Network latency

Execution Time

62.03ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100va54eNormalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

va54e64c7Latest
Span: 7 days
Score: 79
Size: 118.27 KB

Exposure & Risks

Security Score

Overall Security79 / 100
Security RatingNeeds review

Risk Assessment

Critical Risks0
Total Observations1

Security Rating

Needs review
Behavioral concerns detected; review and mitigation are advised.

Behavioral Concerns

No Known Security Risks

Our telemetry scan did not detect any immediate behavioral security risks for this resource.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

id5id1 year
Stores a unique, pseudonymous identifier for the user to enable consistent audience addressability and measurement across websites.

Local Storage

id5id
Stores a unique, pseudonymous identifier for the user when cookies are not available or preferred, to enable consistent audience addressability and measurement across websites.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

No special browser permissions required.

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size118.27 KB
Load Time24.37ms

Runtime Performance

Execution Time62.03ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

__id5_finalization_registry

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

No API access detected

Technical Details

Compressed
Yes
CDN Delivery
No
Recorded Observations
17
Is Mirror
No
Network Requests
0
Resource Hash
a54e64c78ca21a728366ad30cf72c144662c7f59720a2766a570bbdb37874ea4

AI Insights & Alternatives

Description

A comprehensive overview of this resource

This script, `esp.js` from ID5, is part of an identity resolution solution designed for the digital advertising ecosystem. It operates by generating and managing a pseudonymous, encrypted identifier (the ID5 ID) for individual users across websites. This ID helps publishers and advertisers recognize users without relying on traditional third-party cookies, especially crucial in privacy-centric browsers or cookieless environments. The script integrates into the publisher's site, enabling the creation and retrieval of these universal IDs, which are then used by demand-side platforms (DSPs) and supply-side platforms (SSPs) to improve targeting, frequency capping, and measurement of advertising campaigns. It enhances the ability of advertisers to reach relevant audiences and for publishers to monetize their content more effectively, all while incorporating privacy controls for users.

Key Features

Core functionalities and capabilities of this resource

  • Universal ID
  • Cookieless Identification
  • Audience Addressability
  • Privacy-Compliant Identity
  • Ad Monetization
  • Programmatic Advertising
  • Identity Resolution
  • Header Bidding Integration

Documentation & Resources

Official Documentation