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295025075

Microsoft Bing

Advertising
Good
v8e11b49a
A Universal Event Tracking (UET) tag used by Microsoft Bing Ads to track user actions, conversions, and collect data for advertising campaigns.
Updated 11/1/2026
https://bat.bing.com/p/action/295025075.js
Overall Score
92

Recorded Observations

459

For this resource version

File Size

0.39 KB

Download size

Load Time

176.32ms

Network latency

Execution Time

0.80ms

Runtime performance

Version Telemetry

Version Timeline

Visual representation of each version's active period

Metrics Over Time

Security score, performance score, and file size trends

0255075100v8e11Normalized ScoreVersion
Security Score
Performance Score
File Size (KB)

Uptime History

Average response time over time

Version History Details

Detailed information for each version

v8e11b49aLatest
Span: 119 days
Score: 85
Size: 0.39 KB

Exposure & Risks

Security Score

Overall Security85 / 100
Security RatingGood

Risk Assessment

Critical Risks0
Total Observations0

Security Rating

Good
No significant behavioral concerns were detected in the available observations.

Behavioral Concerns

No Known Security Risks

Our telemetry scan did not detect any immediate behavioral security risks for this resource.

Security Observations

Security-related findings from analysis

No security observations recorded for this version

Privacy & Data Flow

Data Collection

Cookies and local storage used by this script

Cookies

_uetms13 months
Used by Microsoft Bing Ads to store and track unique user IDs for analytics and advertising purposes.
_uetsid30 minutes
Used by Microsoft Bing Ads to identify unique user sessions for analytics and advertising purposes.
_uetvid13 months
Used by Microsoft Bing Ads to track the duration of a user's visit and distinguish between first-time and returning visitors.

Third-party Connections

External domains this script connects to

No external connections detected

Permissions Required

Browser permissions and capabilities used

No special browser permissions required.

Privacy Observations

Privacy-related findings from analysis

No privacy observations recorded for this version

Technical & Performance Analytics

Load Performance

File Size0.39 KB
Load Time176.32ms

Runtime Performance

Execution Time0.80ms
Network Requests0

Impact Assessment

Good
Minimal performance impact on page load

Performance Observations

Performance-related findings from analysis

No performance observations recorded for this version

Global Variables

Variables added to the global scope

No global variables detected

Event Listeners

Events this script listens for

No event listeners detected

Browser API Access

APIs and browser features accessed by this script

No API access detected

Technical Details

Compressed
Yes
CDN Delivery
Yes
Recorded Observations
459
Is Mirror
No
Network Requests
0
Resource Hash
8e11b49adf25510b7ffeeccb4ff9ca70f6a3a01dc40d06d6d64d61ed62c7664a

AI Insights & Alternatives

Description

A comprehensive overview of this resource

This script, known as the Bing UET tag, is deployed on websites to monitor user behavior and measure the effectiveness of Microsoft Advertising campaigns. It collects data on page views, clicks, conversions (such as purchases or sign-ups), and other user interactions. This information is then used to optimize ad targeting, build retargeting audiences, and provide performance analytics to advertisers on the Bing Ads platform. When loaded, the script typically sets cookies in the user's browser to identify unique users, track sessions, and attribute conversions back to specific ad campaigns. It sends collected data to Bing's servers to enable comprehensive reporting and campaign management.

Key Features

Core functionalities and capabilities of this resource

  • Conversion Tracking
  • Ad Attribution
  • Retargeting
  • Audience Segmentation
  • Campaign Optimization
  • Performance Analytics

Alternatives

Similar libraries you might consider

Documentation & Resources

Official Documentation